The Tiago has been the game changer for Tata. It is the first car from Tata that has become a decent hit for the brand from get-go. The Tiago has been gaining more numbers with each passing month, and in June, Tata sold 5,438 units of the vehicle, only one less than Renault Kwid. What makes Tata people buy the Tiago? Let’s find out.
Massive value for money
Tata cars have always been good value-for-money. The Tiago takes that one step further. The hatchback looks premium, and yet prices start from Rs. 3.2 lakh for the petrol version, which is cheaper than the Maruti Alto K10 and the Hyundai Eon 1.0. The diesel version starts at Rs. 3.95 lakh, which makes it the cheapest diesel hatchback in India.
The Tiago offers a lot of features for the price tag. It comes with ConnectNext navigation, voice control, and infotainment with an 8-speaker system, something that is absent from the competition. The Tiago also comes with multi-drive modes, a feature that can only be seen on higher segment cars. Also, the Tiago comes with 240-litres of boot space, which is the highest in the segment.
The Tiago looks like from a segment above. It was the first car that Tata launched after it had announced that the brand would work towards changing the perception of the customers. The Tiago looks sharp and the design has struck a chord with the customers.
The Tiago does not try to be an SUV and has strong character lines on its body. The car gets a few unique elements like black accents on the rear spoiler, big headlamps and tail lamps. It is designed to attract youthful buyers. The Tiago looks sporty as well as classy.
The car comes with a choice of two engine options – a 1.2-litre petrol that churns out a maximum of 84 Bhp – 114 Nm and a 1.0-litre diesel engine that generates a maximum of 69 Bhp – 140 Nm. No other vehicle in the segment offers a diesel engine. Earlier, Maruti Celerio diesel was the closest competitor, but Maruti recently discontinued the diesel version.
Currently, the closest-priced diesel vehicle (after eliminating Chevrolet Beat and Tata Indica) is the KUV 100 which starts from Rs. 5.5 lakh. This gives a huge advantage to the Tiago diesel, which is Rs. 1.55 lakh cheaper. The Tiago is also offered with the AMT option on the petrol model, giving a wide range of choice to customers.
Highest fuel efficiency in the segment
One of the biggest factors in the Indian market while looking for a new vehicle is fuel efficiency. The Tiago offers maximum fuel efficiency in the segment. The 1.2-litre petrol engine that generates 84 Bhp-114Nm returns a maximum of 23.84 km/l, which is marginally less than Maruti Alto K10 (24.07 km/l). The diesel powered Tiago returns a high fuel efficiency of 27.28 km/l making it the 5th most efficient car in India.
Massive quality improvement
The Tiago has often been applauded for the kind of quality and finishing it offers. Tata passenger cars have always been criticised for shoddy build quality, and bad fit and finish. The Tiago changes that perception massively, and this shocks (in a good way) the customers who walk into the showroom to see the car. Tata has really improved on the plastic quality and other areas. Yes, there are a few misses, but it is a great leap forward for Tata, and the sales shows that customers seem to agree.
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